Pricing6 August 2026 7 min

The profitable job that wasn't

A €12,000 quote, €3,000 of materials. Margin: €9,000? No. Here's everything missing from that sum.

The calculation everyone does

Selling price minus material cost. It's quick, it's wrong, and it's why companies full of work go under.

What's missing

  • Your labour — your hours aren't free
  • Travel: round trip times days on site
  • Equipment hire, the platform, the skip
  • Subcontracting
  • Company overheads, pro-rated to the job
  • Hours spent pricing and following up

The full example

€12,000 quoted. €3,000 of materials. 12 days for two, i.e. 168 hours at €45 = €7,560. 40 km round trip × 12 days × €0.45/km = €216. A platform at €600. Left: €624. For twelve days of work. The job wasn't profitable, it was just big.

What it changes

Nothing, if you find out afterwards. Everything, if you know beforehand: you adjust your price, decline, or accept knowingly because the client will bring others.

Measure, don't estimate

The only way to get accurate figures is to record as you go: materials with their cost, hours actually spent, kilometres. Five seconds per line, on site, beats a reconstruction at month end.

The profitable job that wasn't
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