Business10 August 2026 5 min

Why asking for a deposit changes everything

A client who has paid 30% settles the balance far more often than one who committed nothing. It isn't about cash flow.

What a deposit really says

It doesn't fund the materials — or not only. It turns an intention into a commitment. A client who has parted with money has decided; one who signed without paying can still change their mind.

The right amount

Between 20 and 30% usually covers the materials and is enough to commit. Above 40%, a private client hesitates, except on a long job.

What to write

The amount and the moment: “30% deposit on signature, balance on completion”. A vague wording gets argued about when you try to collect.

And the deposit invoice

It's mandatory as soon as the deposit is received, and must be explicitly deducted from the balance invoice. Otherwise the client pays twice — or believes they did, which amounts to the same in an argument.

Why asking for a deposit changes everything
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